Ruscha Formalist analysis Essay Example | Topics and Well Written Essays - 1250 words

Ruscha Formalist analysis - Essay Example The logo is coloured in red and orange tones, deferring to realistic lighting effects and shade variations as the colours appear slightly muted towards what is presented as being the logo's foreground. But other elements of the work are strangely inconsistent, perhaps in the interests of theoretical allusion, with what would be expected if the scene were viewed in reality. The eight yellow spotlights inter-crossing each other behind the logo are traditionally seen - when the logo is depicted before movies or on television - to penetrate, cross over and intermingle with the sturdy commercial monolith. In Ruscha's depiction, however, they are shown as being unable to penetrate the white opaque light source that projects the wording, and instead are partially blocked by its presence. The spotlights - supposedly for the purpose of illuminating desired features and drawing the attention of spectators - are feeble in comparison to the generating light force behind the imposing logo. Intrinsic within the marketing insignia itself seems to be an otherworldly, ethereal body of light - white and pure and absolute, while the accompanying spotlights possess a yellow, opacity that fails to lighten the nightscape, nor impinge upon the density of the red/orange hues of the logo. The juxtaposition seems to assert a difference between what is real, what is not real and what is contrived - what is genuine, and what is manufactured - positioned against the backdrop of the movie industry and its many illusions. Stylistically, Ruscha has adopted a rigid assemblage style without mergers - a compositional approach that adds to the artwork's impact with its clear lines and sure geometric delineations. Ruscha - Psychoanalytic analysis Ed Ruscha's Large Trademark with Eight Spotlights (1962) may at first appear to be a cultural snapshot of a piece of recognised movie industry iconography. But within this seemingly simple representation of a familiar symbol lie a plethora of contextualised meaning, sub-meanings and allusions.Within Lacanian psycho-analytic theory, the power of images as vehicles for multiple meaning is central to understanding the creative impulse. According to Kelly Oliver (177):"Lacan establishes a parallel between the figures of metaphor (the substitution ofone term for another, as in 'Juliet is the sun') and metonymy (the substitution of thewhole for the part, and the contiguous relations between chains of signifiers).These are described as the two main axes of language, and they are likened tocondensation and displacement (respectively the condensation of multiplemeanings into a single dream image, and the transfer of libido from one image toanother) . .In other words, for Lacan, the unconscio us is structured like alanguage." Within a Lacanian understanding - Trademark is a potent image reflecting a group consciousness that is interconnected with our own individual identities - and subsequently merging the

Aboriginal studies Research Paper Example | Topics and Well Written Essays - 1750 words

Aboriginal studies - Research Paper Example Natives of the South -- southeast and southwest -- lived somewhat similar and different social environments and had their own unique means of using, controlling, and changing their inhabitation. Bonds of social set up were so strong that the Southern natives did not loose hold of their social and cultural identity while adapting to the ways of modern agriculture. In the matter of practicing refined ways of cultivation, the natives of southeast followed comparatively advanced methods of farming than their counterparts. The theme of religion in its purest form of following rituals and in the wider perspective of believing in the existence of God was pervasive in all functions of life. There were cultural differences as well as similarities as based on the geographical distribution of land that culminated in their choice of practicing different professions other than farming but natives of South believed in the oneness of all human beings on the spiritual grounds. Natives had a sharp se nse of the natural cycle and practiced different modes of livelihood to save themselves from the vagaries of nature. Before comparing the environmental and social organization of the natives of southeast and southwest, it is logical to know the physical boundaries that divided them. The Southeast culture area is the semi-tropical region that extends from the Atlantic Ocean Westward to way ahead of Trinity River in today’s Texas, and from the Gulf of Mexico towards north following different latitudes through the modern states of Texas, Oklahoma, Arkansas, Missouri, Kentucky, West Virginia, Maryland, Virginia and North Carolina. The Southwest aboriginal culture has its expansion from the southern corners of modern times Utah and Colorado south via Arizona and New Mexico, including Texas, California, and Oklahoma, into Mexico. This physical division of both regions creates curiosity to compare the social and environment organization of both the regions. According to Charles Hudson,